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Engaging young people with civil engineering

Harvest works with the Civil Engineering Contractors Association (CECA) South West to use the power of PR, social media and video to highlight career opportunities to young people.

southwestfirms2Combining the growing influence of video with the YouTube generation along with traditional and online media activity, we have helped CECA raise its profile with young people, their parents and the teaching community.

Harvest was tasked with handling media relations for one of CECA’s main events of the year – its training awards – and through press releases and interviews with winners generated over 20 distinct editorial items across the south west region, amplified through social media. In addition, our video crew produced three videos charting the experiences of young people in the early stages of their career. Their stories now appear at careers fairs, at college events, on the Go Construct website and across social media video channels.

Alan Taylor, Executive Director at CECA South West, said: “It is vital to the South West economy that we continue to attract high calibre, talented young people into civil engineering and nurture them as they progress through their careers. With Harvest’s support, we have created PR impact and video tools that will help us communicate with young people through the voice of their peers. With Harvest’s help we have achieved excellent coverage by any standard.”

View Bethany’s story

Harvest is a highly experienced PR, marketing communications and video company working with clients operating across the UK.

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