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Creating market position through media relations

When Flexenergy wanted to underline its market leadership in sustainable district heating pipe materials and control valves, Harvest organised a visit to Holland for the UK’s leading trade press.

p1050547Working closely with Thermoflex, the pipe manufacturer represented in the UK and Ireland by Flexenergy, Harvest arranged a 2 day visit to the Netherlands, which included presentations fromĀ Gerrit Jan Baars (CEO, Thermaflex) and Sandy Fairley (Sales Director at Flexenergy). The trip also included the opportunity to visit a district heating scheme featuring the pipe technology.

Aside from the presentations and a factory visit for leading UK journalists, there was also a less formal evening dinner when our client was able to forge professional relationships which have continued to pay dividends. Moreover, the visit led to significant features in leading industry publications – all of which positioned Flexenergy in precisely the way envisaged at the outset of the event concept.

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Harvest is a highly experienced PR, marketing communications and video company working with clients operating across the UK.

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