Creating Headlines in the Regions for EEF
Over the last two years, Harvest has been supporting the media relations activity of EEF, the manufacturers' organisation, in the regions. As a result of close cooperation with EEF centrally and in the south east and south west, there has been a step-change in the volume of media coverage, with a consequent enhancement in profile among key business audiences.
Analysis shows a significant return on investment - equating to an equivalent advertising value around 30 times greater than budget. Critically, the coverage has placed EEF at the heart of regional economic debate in pushing the case for greater support for the manufacturing sector and communicating the value created by industry.
